Disney Space Tourism Strategy

In consequence of the intangibility of Disney and space entertainment businesses are tourist entertainment service products, when a supplier of a tourist services considers the potential market, the essential thought process should be: expectations ?experiences ?memories. This is the same whether the supplier is a destination promotion authority seeking to attract tourists to a specific country or location within that country, or the operator of a fixed-site facility like a hotel, restaurant or attraction, or a provider of tour excursion. Each Disney tourist is a set of expectations. The Disney space tourism product cannot be test driven or known about with certainty in advance of being consumed. The Disney space entertainment tourist therefore builds mental images of the destination and of the facilities and other components of the tourism product of that destination. He/she has a set of expectations about the place to be visited.Disney space tourism experiences is because the intangibility of tourism products means that the tourist engages in a series of activities ?typically, for example, riding on Disney transport is supplied between airport and Disney theme park, Disney space entertainment facilities visiting attractions, staying in some form of space tourism accommodation, eating, drinking, recreating, interacting with other people ?none of which produce a final physical product to take home. Each Disney space tourism tourist trip, therefore, is a combination of various experiences.At then end of the trip the tourist is left with nothing more than memories ?