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Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth

Inder Sidhu

Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per shareIn this book, Cisco Senior Vice President Inder Sidhu explains how the company has been phenomenally successful by focusing on both innovation and new business as well as core businesses, stressing both discipline and flexibility, and winning over both customers and partners.

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Book Information

Publisher: FT Press
Publish Date: 04/30/2010
Pages: 197
ISBN-13: 9780137083640
ISBN-10: 0137083645
Language: English

What We're Saying

August 26, 2010

Inder Sidhu's Doing Both was number one on the Inc. /800-CEO-READ Business Book Bestseller List in July. Jon recently sent him three questions he asks of all our best-selling authors, and I really enjoyed his answers: What's the most influential book you've read? READ FULL DESCRIPTION

November 04, 2010

Amazon's Best of 2010

By 800-CEO-READ

Amazon has announced their Best of 2010 list, and a business book cracked the top 10 overall choices. Michael Lewis's The Big Short: Inside the Doomsday Machine barely did so, coming in at number 10. (Two other books in the top ten that may appeal to nonfiction readers are The Immortal Life of Henrietta Lacks by Rebecca Skloot and The Warmth of Other Suns: The Epic Story of America's Great Migration by Isabel Wilkerson, which came in at numbers one and five respectively. READ FULL DESCRIPTION

December 30, 2010

The Bestsellers of 2010

By 800-CEO-READ

This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

Full Description

Innovate for the future or optimize the present? Reach new markets or build existing ones? Don't choose. Don't settle. Do both. In "Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth," Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco's "Doing Both" strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it--and how you can, too. "Doing Both" means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. Sidhu explains why "doing both" is today's best growth strategy. Drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for "doing both" in your company, through: - Sustaining "and" Disruptive Innovation- Existing "and" New Business Models- Optimization "and" Reinvention- Satisfied Customers "and" Gratified Partners- Established "and" Emerging Countries- Doing Things Right "and" Doing What Matters- Superstar Performers "and" Winning Teams

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