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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer (2015)

Carlos Hidalgo

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing pract

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Book Information

Publisher: Palgrave MacMillan
Publish Date: 10/21/2015
Pages: 204
ISBN-13: 9781137526786
ISBN-10: 1137526785
Language: English

Full Description

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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