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Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures

Robert B. Tucker

Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.


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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 03/09/2008
Pages: 224
ISBN-13: 9781576754955
ISBN-10: 1576754952
Language: English

Full Description

For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You'll learn how to: Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change
"Mine" the future and seize new opportunities to deliver superior solutions to customers
Establish an "idea management" system so good ideas don't get lost--or show up in the hands of your competitors
Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.

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