E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company

E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company

By Michael E Gerber

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The author presents a practical, real-world program based on seven key skills that will turn a small business into a world-class operation.


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Book Information

Publisher: Harper Business.
Publish Date: 03/01/2007
Pages: 464
ISBN-13: 9780060723231
ISBN-10: 0060723238
Language: English

Full Description

The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership

In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.

E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

About the Author

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies--a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy.

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