Effective HR Communication: A Framework for Communicating HR Programmes with Impact

Effective HR Communication: A Framework for Communicating HR Programmes with Impact

By Debra Corey

Effectively communicate to all stakeholders the value of HR schemes and projects with this practical guide for HR professionals.


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Book Information

Publisher: Kogan Page
Publish Date: 03/29/2016
Pages: 232
ISBN-13: 9780749476168
ISBN-10: 0749476168
Language: English

Full Description

Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers. Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, "Effective HR Communication" proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areasthat are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.

About the Author

Award-winning, serial entrepreneur Glenn Elliott tells the 10-year story of Reward Gateway -- its growth from startup to $500m category leader in employee engagement technology. He charts the pitfalls and learnings that came from challenging the status quo and changing how companies think about their people, their cultures and the bottom line.

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