Two Upcoming Live-Streamed Interviews! July 20 with Laurie Stone and July 28 with Batja Mesquita.

Emotional Design: Why We Love (or Hate) Everyday Things

Don Norman

By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $17.99  
1 - 24 $14.39 20%
25 - 99 $12.59 30%
100 - 499 $11.69 35%
500 + $11.33 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$17.99


Book Information

Publisher: Basic Books
Publish Date: 04/30/2005
Pages: 272
ISBN-13: 9780465051366
ISBN-10: 0465051367
Language: English

What We're Saying

February 14, 2007

Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. READ FULL DESCRIPTION

Full Description

Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

We have updated our privacy policy. Click here to read our full policy.