Enchantment: The Art of Changing Hearts, Minds, and Actions
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What We're Saying
Every day, each of us find ourselves in a situation where we want someone to do something. Sometimes we get our way, and sometimes we don't, but even when we do, was it really the best outcome? Guy Kawasaki, author of the international bestseller The Art of the Start, has written a new book about persuasion, titled Enchantment: The Art of Changing Hearts, Minds, and Actions. READ FULL DESCRIPTION
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION
Posting the strategy + business list before the Thanksgiving break reminded me that we haven't seen quite as many "best of 2011" business lists at this point of year as we have in years past. Beside the Goldman Sachs/FT award and s+b's list, The only two I've seen have come from booksellers—Amazon and Hudson. Amazon's Best Books of 2011 were announced earlier this month. READ FULL DESCRIPTION
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Portfolio, 224 Pages, $26. 95, Hardcover, March 2011, ISBN 9781591843795 Full disclosure: I have known Guy Kawasaki for over twenty years and have enjoyed each and every one of his books—my favorite being The Art of the Start. But, however biased I may be from past experience, it is safe to say that his new book, Enchantment, continues his mission of spreading fresh, new ideas that are relevant and accessible to all business people. READ FULL DESCRIPTION
Amazon's books editors have announced their "2011 Best Books of the Year So Far" list. I don't recall them putting out a mid-year list in the past, but it's a great idea and they've picked some very worthy titles. Their top ten in the Business & Investing category are: Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Rodale Press Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Portfolio Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by David Logan, John King & Halee Fischer-Wright, Harper Paperbacks (the paperback release of the authors' 2008 book) In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy, Simon & Schuster Poke the Box by Seth Godin, The Domino Project - Powered by Amazon Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, Jossey-Bass We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring, Palgrave MacMillan The Thank You Economy by Gary Vaynerchuk, HarperBusiness Beyond Wealth: The Road Map to a Rich Life by Alexander Green, John Wiley & Sons Endgame: The End of the Debt Supercycle and How It Changes Everything by John Mauldin, John Wiley & Sons On that list, Disciplined Dreaming author Josh Linkner contributed a manifesto to the February issue of ChangeThis, and we have a manifesto from Simon Mainwaring coming on July 6. READ FULL DESCRIPTION
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.