Engaged: Designing for Behavior Change

Amy Bucher, Jeff Kreisler

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another.

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Book Information

Publisher: Rosenfield Media
Publish Date: 03/01/2020
Pages: 320
ISBN-13: 9781933820422
ISBN-10: 193382042X
Language: English

Full Description

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

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