Engaged: Designing for Behavior Change

Engaged: Designing for Behavior Change

By Amy Bucher

"Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

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Book Information

Publisher: Rosenfield Media
Publish Date: 03/01/2020
Pages: 320
ISBN-13: 9781933820422
ISBN-10: 193382042X
Language: English

Full Description

"Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work."--Page 4 of cover.

About the Author

Amy Bucher, Ph. D. , works as a Vice President of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being.

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