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Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience

Janine Kurnoff

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings)

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Book Information

Publisher: Wiley.
Publish Date: 02/17/2021
Pages: 288
ISBN-13: 9781119704669
ISBN-10: 1119704669
Language: Eng

Full Description

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings)

We’ve all been there: We work tirelessly on a crucial presentation, email or update. We’ve got just ONE shot to be credible, authentic and influence business decisions. But we’re busy! So we leverage content within our reach―facts, data, charts, slides―hoping that an avalanche of information will make us look and sound well-prepared. But the truth is, it doesn’t. It only frustrates decision-makers, requiring them to work hard to understand what they need to know and do with the information.

Everyday Business Storytelling prevents the “information firehose” with one simple story framework that can be applied to any business communication. This framework helps you choreograph your ideas, data, and insights so it’s easy for your audience to quickly grasp your message and take action. Grounded in theory but smothered in practicality, this book shows you real-world, everyday business stories―from the most high-stakes proposals to the “un-sexy” project updates. Another bonus? Everyday Business Storytelling is filled with clever visual techniques to humanize your story, make it memorable, and drive decision-making.

Everyday Business Storytelling is for people in any role, level, or industry
This book is for busy, talented individuals, teams, or leaders who must churn out presentations, one-pagers, emails, voicemails, virtual meetings (or any type of business communication). Everyday Business Storytelling will show you how to apply a simple, repeatable story structure to anything you say, send, deliver, or present. It gives you the best chance to communicate strategically and get decisions made. 

What you’ll learn from this book
Business today moves at lightning speed…and so should your recommendation or update. Having a structure to kick-start any communication will save you time and energy and provide a common language when collaborating with others. Everyday Business Storytelling is a practical, easy-to-skim, highly visual guide that:

Part 1: Once and For All―Let’s Unfluff The Reputation of Business Storytelling

Before diving into HOW to craft a business narrative, you’ll explore the brain science behind WHY storytelling is the most effective way to trigger both right-brain emotion and left-brain logic to help sell your ideas. You’ll also understand how strategically wrapping your data in a story will help you “cut through the noise” of today’s data-overloaded world and give you the best shot at influencing decisions.

Part 2: OK, I’m in. How Do I Get Started with Business Storytelling?

Learn the four signposts of storytelling and the indispensable role each one plays. Then discover how to identify and weave in your BIG Idea―the one thing you want your audience to remember―to capture their attention, elevate the conversation, and make your insights actionable.

Part 3: Thanks, Got the Basics. What Else Can Help Me?

Discover how to craft active headlines that advance your story and guide your audience, see a case study and samples of BIG Ideas that will spark inspiration, and explore five easy, clever design techniques that’ll help you bring your ideas to life visually.

Part 4: Let’s See the Magic! How Does Storytelling Show Up in Everyday Business?

It’s makeover time! See loads of “before and after” examples that illustrate precisely how any type of communication can be transformed―from recommendations and updates, to emails and one-pagers.  

Part 5: But Wait! How Do I Flex My Story? 

Audiences vary dramatically, so let’s craft stories that meet their specific needs. Learn to be nimble with the pivot strategy, adjust your story for diverse audiences, choreograph a team-built (and team-delivered) story, and finally, get the ultimate low-down on how to capture and hold the attention of a virtual audience.  

Part 6: All Together Now: Building a Common Language of Storytelling 

How does storytelling become widespread throughout organizations? A culture of coaching. Learn the coaching process—and countless helpful tips—for managers to support their teams and for peers to directly coach each other. 

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