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Expansion Sale Four Must-Win Conversations to Keep and Grow Your Customers

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

By Erik Peterson and Tim Riesterer

"Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansion Industry analysts report that up 70- 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers.

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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 02/11/2020
Pages: 256
ISBN-13: 9781260462753
ISBN-10: 1260462757
Language: Eng

Full Description

Proven customer engagement approaches for winning in the most important moments driving profitability and growth--customer retention and expansion

Industry analysts report that up 70-80% of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?

The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

About the Authors

Erik Peterson , Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level--when they're sitting across the table from their most important prospects.

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Erik Peterson, Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level--when they're sitting across the table from their most important prospects. Companies such as GE, AmerisourceBergen, and Oracle have sought his help to create their simple, differentiated, and memorable story.

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