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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share

Dan Gingiss

The essential guide to making customer experience the ultimate competitive advantage.

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Book Information

Publisher: Morgan James Publishing
Publish Date: 09/14/2021
Pages: 212
ISBN-13: 9781631954597
ISBN-10: 1631954598
Language: English

Full Description

Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

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