Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
Which brand of frozen peas you pick in the case
Which city, neighborhood, and house you choose
Which profession and company you join
Where you go on vacation
Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful."