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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Sally Hogshead

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers.I

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Book Information

Publisher: HarperBusiness
Publish Date: 04/05/2016
Pages: 352
ISBN-13: 9780062206480
ISBN-10: 0062206486
Language: English

Full Description

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

Which brand of frozen peas you pick in the case

Which city, neighborhood, and house you choose

Which profession and company you join

Where you go on vacation

Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful."

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