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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

A G Lafley

Lafley, the CEO of Procter & Gamble, and Charan, the bestselling author of "Know-How," show how to change the game of business by making innovation the centerpiece, driving everything from strategy and budgeting to employee selection, promotion, and reward.

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Book Information

Publisher: Crown Business
Publish Date: 04/07/2008
Pages: 336
ISBN-13: 9780307381736
ISBN-10: 0307381730
Language: English

What We're Saying

October 27, 2008

Authors in the Press

By 800-CEO-READ

Marci Alboher of The New York Times recently conducted a Q&A session with Guy Kawasaki via email. One exchange for you entrepreneurs: Q. What is your advice to entrepreneurs seeking funding or growth opportunities if the credit and capital markets continue on their current course? READ FULL DESCRIPTION

July 03, 2008

Carol Hymowitz in her In The Lead column for The Wall Street Journal recommends summer reading. Among the business titles you will find: John Kotter change fable Our Iceberg Is Melting (John has a new book coming in September, more on that soon). A. READ FULL DESCRIPTION

June 13, 2008

In addition to being in this month's Inc. , Ram Charan was interviewed on innovation by Fast Company. Ram recently co-authored The Game Changer with Procter & Gamble's A. READ FULL DESCRIPTION

June 02, 2008

This month Inc. magazine challenged A. G. READ FULL DESCRIPTION

March 31, 2008

April Titles

By 800-CEO-READ

As we start the next month, here are a few of the titles coming out in April that are sure to be covered in various media outlets. From the author of A Whole New Mind, comes the first ever manga business book. Dan Pink's The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need. READ FULL DESCRIPTION

December 10, 2008

While we're in the midst of announcing the shortlists for our annual awards, I think it behooves us to look at what others found worthy of the "best" title. Last week, BusinessWeek gave their blessing to what they see as The Best Business Books of 2008 in an article by Hardy Green. The following books made the article: The Trillion Dollar Meltdown by Charles R. READ FULL DESCRIPTION

December 17, 2008

Business Pundit knows business books well, and has chosen the 10 from 2008 they think are the best. I think they have the right idea in describing the popular feelings of the year: 2008 came in two parts. Part I, which ran through Bear Stearns, carried the vestiges of prior years, when we thought we could get away with everything, never anticipating that in actuality, everything would get away from us. READ FULL DESCRIPTION

May 13, 2008

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A. G. Lafley and Ram Charan, Crown Business, 336 pages, $27. READ FULL DESCRIPTION

October 17, 2008

Booklist Top 10

By 800-CEO-READ

Brad Hooper of the American Library Association's Booklist Online has posted his list of 2008's top 10 business titles (that have been reviewed on Booklist over the past year). The Big Switch: Rewiring the World, From Edison to Google by Nicholas Carr, W. W. READ FULL DESCRIPTION

Full Description

How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: - Make consumers and customers the boss, not the CEO or the management team
- Innovate to grow a mature business
- Develop higher growth, higher margin businesses
- Create new customers and new markets
- Revitalize a business model
- Reach outside your own business and tap into the abundant brainpower and creativity of the world
- Integrate innovation into the mainstream of your managerial decision making
- Manage risk
- Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win--arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. This is a game-changing book that helps you redefine your leadership and improve your management game.

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