Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
| Quantity | Price | Discount |
|---|---|---|
| List Price | $21.95 | |
| 1 - 24 | $18.66 | 15% |
| 25 - 99 | $13.61 | 38% |
| 100 - 249 | $13.17 | 40% |
| 250 - 499 | $12.73 | 42% |
| 500 + | $12.51 | 43% |
$21.95
Book Information
| Publisher: | Amacom |
|---|---|
| Publish Date: | 05/12/2016 |
| Pages: | 240 |
| ISBN-13: | 9780814437315 |
| ISBN-10: | 0814437311 |
| Language: | English |
Full Description
Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy.
This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it's also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget.
Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: "This book...will help you take your marketing to the next level without having to increase your budget a dollar."
In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:
- Demystify digital marketing
- Do more with less
- Build a standout brand that cuts through the clutter
- Create relevant and engaging content for social media
- Connect with your community of customers
- Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
