Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Pat Lencioni, Jossey-Bass, 220 pages, $24. 95, Hardcover, February 2010, ISBN 9780787976392 For over ten years, Pat Lencioni has helped define the genre of the business fable. He is most famous for The Five Dysfunctions of a Team, which I thought so highly of that I included it in our collection of The 100 Best Business Books of All Time. READ FULL DESCRIPTION
If you both read and travel regularly, you have most likely purchased a book from Hudson Booksellers. They have 65 bookstores and sell books in over 350 Hudson newsstands in airports and transportation terminals throughout North America. They have been releasing a "best of" list every year since 2007, and announced 2010's list yesterday. READ FULL DESCRIPTION
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.