Good Is Not Enough: And Other Unwritten Rules for Minority Professionals

Keith R Wyche

A division president at a Fortune 500 company offers this no-nonsense guide for minorities in business who want to make it to senior management. He discusses the importance of understanding corporate culture, being visible, and staying current.

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Book Information

Publisher: Portfolio
Publish Date: 07/02/2008
Pages: 242
ISBN-13: 9781591842101
ISBN-10: 1591842107
Language: English

What We're Saying

July 17, 2008

Good Is Not Enough: And Other Unwritten Rules for Minority Professionals by Keith R. Wyche with Sonia Alleyne, Portfolio, 242 pages, $24. 95, Hardcover, July 2008, ISBN 9781591842101 It's no secret that the leaders of America's largest corporations do not reflect the makeup of our country's population. READ FULL DESCRIPTION

Full Description

A no-nonsense guide for minorities in business who want to make it to senior management In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges. Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of: a Understanding corporate cultureaand the impact it has on your career a Being visibleabecause you canat get ahead if nobody knows who you are a Staying currentawhy minorities must be continuous learners Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

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