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Good Strategy Bad Strategy: The Difference and Why It Matters

Richard Rumelt

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

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Book Information

Publisher: Currency
Publish Date: 07/18/2011
Pages: 322
ISBN-13: 9780307886231
ISBN-10: 0307886239
Language: English

What We're Saying

August 19, 2011

Understandably (looking at the award sponsors), the FT/Goldman Sachs Book Award always tends more toward macroeconomics, high finance and big business. But they always seem to pick well, and I always find books I feel the need to revisit when they announce their list. Just in case you missed the announcement of the the award's longlist as I did, it is: Grand Pursuit: The Story of Economic Genius by Sylvia Nasar, Simon & Schuster No Angel: The Secret Life of Bernie Ecclestone by Tom Bower, Faber & Faber Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty by Abhijit V. READ FULL DESCRIPTION

December 22, 2011

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION

November 23, 2011

strategy + business's yearly list of the best business books is always one of the finest. They do something really simple, but simply brilliant, having authors and thinkers who work in each category come in and curate the year's books with lengthy essays. This always makes it one of the most thorough and thoughtful lists put out every year, and this year is no exception. READ FULL DESCRIPTION

September 15, 2011

The shortlist for the seventh Financial Times and Goldman Sachs Book of the Year has been released. It includes: Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty by Abhijit V. Banerjee and Esther Duflo, Public Affairs Exorbitant Privilege: The Rise and Fall of the Dollar by Barry Eichengreen, Oxford University Press Triumph of the City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier and Happier by Edward L. READ FULL DESCRIPTION

January 04, 2012

What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. READ FULL DESCRIPTION

Full Description

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to--and approach for--overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with "strategy." In Good Strategy/Bad Strategy, he debunks these elements of "bad strategy" and awakens an understanding of the power of a "good strategy." He introduces nine sources of power--ranging from using leverage to effectively focusing on growth--that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt's decades of digging beyond the superficial to address hard questions with honesty and integrity.

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