Grinding It Out: The Making of McDonald's

Grinding It Out: The Making of McDonald's

By Ray Kroc

Originally published in 1977 by Contemporary Books.

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Book Information

Publisher: St. Martin's Press
Publish Date: 08/02/2016
Pages: 256
ISBN-13: 9781250130280
ISBN-10: 125013028X
Language: English

Full Description

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

About the Author

Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices up until his death to make McDonald's the worldwide phenomenon it is today.

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