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Groundswell: Winning in a World Transformed by Social Technologies (Expanded, Revised)

Charlene Li, Josh Bernoff

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 03/25/2008
Pages: 286
ISBN-13: 9781422125007
ISBN-10: 1422125009
Language: English

What We're Saying

January 11, 2010

In our second to last installment of articles from past editions of In the Books, we have a short essay from mister Jon Mueller. In it, Jon shares some of his insights on an oft-discussed topic around these parts—the future of the book and distribution of ideas. ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ The Shifting Landscape of Moving Ideas: The Art of Publishing in a Socially Empowered World BY JON MUELLER The book remains the definitive source for deep exploration of knowledge on a topic. READ FULL DESCRIPTION

January 20, 2009

2008 Best Sellers

By 800-CEO-READ

Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . READ FULL DESCRIPTION

June 05, 2009

Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? READ FULL DESCRIPTION

May 27, 2009

Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. READ FULL DESCRIPTION

May 01, 2009

It is good to know that in times of crisis, chaos, hysteria, etc. , this world can come together to look for answers to unsolved problems, or even just to get a sympathetic ear. Whether it be for economic questions, an illness or business ideas; we as a global community look to others for advice, counsel, understanding, compassion or just a friendly ear. READ FULL DESCRIPTION

February 06, 2009

With more and more people doing business in other countries - it's always nice to keep an eye as to what business leaders are reading. Or, for that matter, what they are having their employees read. . READ FULL DESCRIPTION

August 25, 2008

There has been quite a run in the blogosphere in the last two weeks with people recommending business books. Josh Kauffman may have started this tidal wave with his updated 2008 version of The Personal MBA. His list is 77 books long with the mantra "skip b-school and the $100,000 loan: you can get a world-class business education simply by reading these books. READ FULL DESCRIPTION

March 23, 2009

I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media. This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not. READ FULL DESCRIPTION

August 13, 2009

I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time: Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. READ FULL DESCRIPTION

December 04, 2008

Always anticipated, strategy + business has published their Best Business Books 2008. What makes this list special is that they assign each category to an expert in that field for review, and each reviewer delivers a lengthy and in depth essay on the books chosen. I've linked each category to it's reviewer's essay at the top of each section. READ FULL DESCRIPTION

November 05, 2008

Amazon's Best of 2008

By 800-CEO-READ

Amazon has posted its editors' picks for 2008. In the Business & Investing category, they chose: The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, Bantam A Sense of Urgency by John P. Kotter, Harvard Business School Press (Jack Covert Selects) The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Jossey-Bass The Momentum Effect: How to Ignite Exceptional Growth by J. READ FULL DESCRIPTION

Full Description

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: - Evaluate new social technologies as they emerge - Determine how different groups of consumers are participating in social technology arenas - Apply a four-step process for formulating your future strategy - Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

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