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Grown Up Digital: How the Net Generation Is Changing Your World

Don Tapscott

In "Growing Up Digital," Tapscott reveals how the digital world has created a generation that thinks, plays, and relates to their world in a way radically different from that of their parents. In this fascinating follow-up, he revisits the Net Generation as the eldest of its members turns 30.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 11/01/2008
Pages: 368
ISBN-13: 9780071508636
ISBN-10: 0071508635
Language: English

What We're Saying

December 03, 2008

If you follow business books, you no doubt know that The Financial Times and Goldman Sachs award one book each year The Financial Times and Goldman Sachs Business Book of the Year. What you may have escaped your business book radar is The Financial Times Management Blog and their picks of the 2008 crop. Most of the books that made the FT/Goldman Sachs shortlist made this list as well (I'll point them out below), the sole exception being William J. READ FULL DESCRIPTION

December 16, 2008

The Economist has chosen their books of the year in a variety of categories. You can go through the entire list here, but I've listed the choices in the Economics & Business category for quick review below. The Trillion Dollar Meltdown: Easy Money, High Rollers, and the Great Credit Crash by Charles R. READ FULL DESCRIPTION

February 02, 2009

I know, I know - it's kind of a bit late for New Year's Wishes, but I'm gonna do it anyway! I'm offering up our listing of what was HOT HOT HOT last year from our customers across the borders, times zones and bodies of water! Take time to see what was popular in Poland, on demand in Denmark, cool in Canada and intoxicating in India! READ FULL DESCRIPTION

Full Description

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

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