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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.

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Book Information

Publisher: Mariner Books
Publish Date: 04/30/2007
Pages: 368
ISBN-13: 9780618785919
ISBN-10: 0618785914
Language: English

What We're Saying

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION

April 27, 2010

If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May. READ FULL DESCRIPTION

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