Looking for 800-CEO-READ? That's us! Learn More

How Change Happens

Cass R. Sunstein

The different ways that social change happens, from unleashing to nudging to social cascades. "Sunstein's book is illuminating because it puts norms at the center of how we think about change.

READ FULL DESCRIPTION

List Price $29.95
1 - 24 $23.96
25 + $20.97

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$29.95


Book Information

Publisher: Mit Press
Publish Date: 04/09/2019
Pages: 344
ISBN-13: 9780262039574
ISBN-10: 0262039575
Language: English

What We're Saying

April 03, 2019

In order of their release date, these are 20 books to choose from to kick off your Spring reading. READ FULL DESCRIPTION

Full Description

The different ways that social change happens, from unleashing to nudging to social cascades.

"Sunstein's book is illuminating because it puts norms at the center of how we think about change."--David Brooks, The New York Times

How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.

Sunstein focuses on the crucial role of social norms--and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm--a child who exclaims that the emperor has no clothes; a woman who says "me too." Sometimes suppressed outrage is unleashed, and long-standing practices fall.

Sometimes change is more gradual, as "nudges" help produce new and different decisions--apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and "partyism," when identification with a political party creates a strong bias against all members of an opposing party--which can both fuel and block social change.

We have updated our privacy policy. Click here to read our full policy.