Hunch: Turn Your Everyday Insights Into the Next Big Thing
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What We're Saying
Bernadette Jiwa's new book is a reminder that we shouldn't surrender our human faculty to the advance of big data. READ FULL DESCRIPTION
These are the five books on Innovation & Creativity published in 2017 that we feel rise above the rest. READ FULL DESCRIPTION
Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?
Successful people don't wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.