Looking for 800-CEO-READ? That's us! Learn More

Inside the Box: A Proven System of Creativity for Breakthrough Results

Drew Boyd, Jacob Goldenberg

"This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to 'think outside the box'-- to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. 'Inside the Box' demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture."--Provided by publisher.

READ FULL DESCRIPTION

List Price $28.50
1 - 24 $22.80
25 - 99 $19.95
100 - 499 $18.53
500 + $17.96

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$28.50


Book Information

Publisher: Simon & Schuster
Publish Date: 06/01/2013
Pages: 257
ISBN-13: 9781451659252
ISBN-10:
Language: English

What We're Saying

June 13, 2013

Inside the Box: A Proven System of Creativity for Breakthrough Results by Drew Boyd and Jacob Goldenberg; Simon and Schuster, 257 pages, $28. 50, Hardcover, June 2013, ISBN 9781451659252 Inside the Box is counter-directive to the many business books published every year that strive to illuminate and teach creative thinking. Because there is a constant demand for new ideas in our fast-moving business climate, most books tend toward systematizing creativity in order to insure continued innovation within organizations. READ FULL DESCRIPTION

Full Description

"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It's a system that works! "Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential" (Dan Ariely, author of Predictably Irrational).

We have updated our privacy policy. Click here to read our full policy.