Two Upcoming Live-Streamed Interviews! July 20 with Laurie Stone and July 28 with Batja Mesquita.

Inspire!: Why Customers Come Back

James Champy

Champy revolutionized business with "Reengineering the Corporation." Now he takes on the challenge of inspiring customers--even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.


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Book Information

Publisher: FT Press
Publish Date: 03/27/2009
Pages: 176
ISBN-13: 9780131361881
ISBN-10: 0131361880
Language: English

What We're Saying

July 13, 2009

Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy. com, iTunes or U-Stream. READ FULL DESCRIPTION

April 14, 2009

Inspire! : Why Customers Come Back by Jim Champy, FT Press, 192 Pages, $22. 99 Hardcover, April 2009, ISBN 9780131361881 Some of the most successful business books use the research method to find the standouts in business, and then dig into those organizations to see what makes them so successful. READ FULL DESCRIPTION

Full Description

In this work Champy reveals how to define an authentic, consistent selling proposition your customers will be passionate about and will stay passionate about. He demonstrates how to engage a new generation of customers that value transparency.

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