Looking for 800-CEO-READ? That's us! Learn More

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam L, Adam Alter

"An ... investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control"--

READ FULL DESCRIPTION

List Price $17.00
1 - 24 $13.60
25 - 99 $10.54
100 - 249 $10.20
250 - 499 $9.86
500 + $9.69

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$17.00


Book Information

Publisher: Penguin Books
Publish Date: 03/06/2018
Pages: 368
ISBN-13: 9780735222847
ISBN-10: 0735222843
Language: English

What We're Saying

March 08, 2017

Adam Alter shines a light on behavioral addiction, and re-orients our relationship with the technologies we live with every day. READ FULL DESCRIPTION

Full Description

"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

We have updated our privacy policy. Click here to read our full policy.