Looking for 800-CEO-READ? That's us! Learn More

It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose

Roy M. Spence

Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. These insider insights and case studies will help readers discover their organization's purpose, proclaim it to the world, and apply it to everything they do.

READ FULL DESCRIPTION

List Price $17.00
1-24 $13.60
25-99 $10.54
100-249 $10.20
250-499 $9.86
500+ $9.69

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$17.00


Book Information

Publisher: Portfolio
Publish Date: 10/24/2011
Pages: 315
ISBN-13: 9781591844471
ISBN-10: 1591844479
Language: English

What We're Saying

March 17, 2009

It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose by Roy M. Spence, Jr. with Haley Rushing, Portfolio, 318 Pages, $25. READ FULL DESCRIPTION

Full Description

"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.

As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.

These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.

We have updated our privacy policy. Click here to read our full policy.