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Just Start: Take Action, Embrace Uncertainty, Create the Future

Leonard A. Schlesinger

Written by a trio of seasoned business leaders, "Just Start" draws both from academic research and proven practices in organizations to lay out a simple yet reliable method for moving forward on anything when readers are faced with volatility, and offers a proven method to help them achieve their goals.

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Book Information

Publisher: Harvard Business School Press
Publish Date: 03/19/2012
Pages: 224
ISBN-13: 9781422143612
ISBN-10: 1422143619
Language: English

What We're Saying

December 12, 2012

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. READ FULL DESCRIPTION

Full Description

How to succeed at work and life--in an increasingly unpredictable world In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It's a daunting question. But in today's environment, where change is the only constant, it's a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly minted graduate. The first step, say the authors of this book, is this: "Just start." In other words, take action now and learn as you go. Written by a trio of seasoned business leaders, Just Start combines fascinating research with proven practices to deliver a reliable method for helping you advance toward your goals--despite the uncertainty that is all too common today. Babson College President Leonard Schlesinger, organizational learning expert Charles Kiefer, and veteran journalist Paul B. Brown share their own deep and varied experiences and draw from a source where striving amid constant uncertainty actually works: the world of serial entrepreneurship. In this world, people don't just think differently--they act differently, as well. Using this novel approach, Just Start will help you: - Determine the best strategy and tactics when the future is uncertain
- Minimize financial risk in every decision you make
- Attract like-minded people to what you want to do (and learn why this is important)
- Understand why "Act. Learn. Build (so you can) Act again" is the best course of action when facing the unknown So throw out your forecasting tools and shrug off that nagging frustration that comes with constant uncertainty. Just Start distills for you the very essence of what makes people successful in today's volatile environment. This book is your guide to achieving your goals--whether your project is professional or personal, or somewhere in between.

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