The Kiwi Branding Edge

Ryan L. Jennings, Anna Heyward

The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the New Zealand Made Kiwi trademark. This practical guide shows you how to create a market origin advantage for the products you make through the lens of 60+ businesses who are already doing so.

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Book Information

Publisher: Umprint Publishing.
Publish Date: 10/17/2019
Pages: 144
ISBN-13: 9780473494162
ISBN-10: 0473494167
Language: English

Full Description

The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the New Zealand Made Kiwi trademark. This practical guide shows you how to create a market origin advantage for the products you make through the lens of 60+ businesses who are already doing so.

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