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Leadership and the Sexes: Using Gender Science to Create Success in Business

Michael Gurian

Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, this book maintains that ignoring gender balance actually impedes the true potential of any business.

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Book Information

Publisher: Jossey-Bass
Publish Date: 07/31/2008
Pages: 233
ISBN-13: 9780787997038
ISBN-10: 078799703X
Language: English

What We're Saying

September 02, 2008

The following excerpt is taken from Chapter 1 of Leadership and the Sexes: Using Gender Science To Create Success In Business by Michael Gurian and Barbara Annis. In this new book, Leadership and the Sexes gender experts Michael Gurian and Barbara Annis show what the latest scientific studies reveal about male/female brain differences, and explain how these differences impact the ways that men and women negotiate, communicate, lead, and run meetings. Chapter 1: Understanding the Science of Gender Human evolution has created two different types of brains (male and female) designed for equally intelligent behavior. READ FULL DESCRIPTION

September 02, 2008

There's a new excerpt up on our Excerpts blog. It's taken from Chapter 1 of Leadership and the Sexes: Using Gender Science To Create Success In Business by Michael Gurian and Barbara Annis. From the publisher: "Men and women lead differently. READ FULL DESCRIPTION

Full Description

Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

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