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Leadership in the Era of Economic Uncertainty: Managing in a Downturn

Ram Charan

Internationally renowned business consultant and bestselling author Charan presents a road map for what every executive and manager needs to know to meet the challenges and survive in a difficult economic environment.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 01/12/2009
Pages: 138
ISBN-13: 9780071626163
ISBN-10: 0071626166
Language: English

What We're Saying

July 29, 2009

We know summer is already starting to wane, but we haven't linked to Business Week's recommending reading for the season. Having recommended quite of few of these, we think this is a great list. Rubies in the Orchard by Lynda Resnick with Francis Wilkinson Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition by Guy Kawasaki Outliers: The Story of Success by Malcolm Gladwell Leadership in the Era of Economic Uncertainty: Managing in a Downturn by Ram Charan The First Tycoon: The Epic Life of Cornelius Vanderbilt by T. READ FULL DESCRIPTION

Full Description

"There is no better person than Ram Charan to provide advice on managing in a downturn."
-Larry Bossidy, former Chairman & CEO Honeywell International Inc.

"This is all classic guru writing, stressing the extremity of the situation. But from Charan - who has already brought us bestsellers such as Execution and What the CEO Wants You to Know - it seems plausible. His forte is bold advice, delivered with convincing rhetoric. And he has completed his new text just at the right time."
--Financial Times

As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act, decide, and energize your people--with urgency.

This is your moment. Are you up to the task?

In Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefield of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan's insight will help ensure that your business emerges leaner, stronger, and well in front of the competition.

"We will not know when we have turned the corner, and we cannot envision the shape and scope of the world that will emerge," Charan writes. "What we can be sure of is that this is a time of tumultuous change, and with change come both danger and opportunity."

In this concise and highly accessible guide, the author provides practical actions you can execute immediately to

  • Protect cash flow vigilantly, even daily, and use cash more efficiently
  • Use ground intelligence to survive the storm and position your business to thrive in the aftermath
  • Develop a better understanding of your customers
  • Reevaluate your pricing strategy and capital expenditures
  • Use cost cutting strategically

Using examples and case studies, Leadership in the Era of Economic Uncertainty illustrates how leaders at DuPont, Hanesbrands, Wipro, and other companies used Charan's techniques to get results.

The chaos of global economic meltdown has imposed an urgency you have never before experienced. It's a scary thing, but it can also be exciting--if you're prepared.

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