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Leading with Noble Purpose: How to Create a Tribe of True Believers

Lisa Earle McLeod

We've all heard the adage: "No one on their deathbed wishes they'd spent more time at the office." That adage, though, is misunderstood. It belittles the critical role that meaningful work plays in our lives.

Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind.

But it's not the work itself that kills our spirit. It's doing work without meaning.

Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace.

Building on her bestseller, Selling with Noble Purpose, leadership expert Lisa Earle McLeod reveals how leaders from organizations large and small have grown morale, productivity, and profits by unleashing their Noble Purpose.

It's time to liberate your organization from a spreadsheet mentality, so you can create a tribe of true believers who rally around a cause called "the customer."

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Book Information

Publisher: Wiley
Publish Date: 02/23/2016
Pages: 256
ISBN-13: 9781119119807
ISBN-10: 1119119804
Language: English

Full Description

Profit doesn't drive purpose. Purpose drives profit.

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset--their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

  • Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
  • Reframe your approach to metrics so that they accelerate performance
  • Create a tribe of True Believers who drive revenue and do honorable work

People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

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