Register for free to submit a question for Seth Godin to answer during our upcoming live-streamed interview with him.

Lego Story How a Little Toy Sparked the World's Imagination

The Lego Story: How a Little Toy Sparked the World's Imagination

By Jens Andersen

"The extraordinary inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today"--

READ FULL DESCRIPTION

Quantity Price Discount
List Price $32.50  
1 - 24 $27.63 15%
25 - 99 $20.15 38%
100 - 249 $19.50 40%
250 - 499 $18.85 42%
500 + $18.53 43%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$32.50


Book Information

Publisher: Mariner Books
Publish Date: 11/15/2022
Pages: 432
ISBN-13: 9780063258020
ISBN-10: 0063258021
Language: Eng

Full Description

"Absolutely essential reading for every LEGO fan." --Blocks

The definitive history of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family who still owns the company

"This book tells the story of how my family built the LEGO brand." --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

It's estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.

A riveting cultural history of changing generations' views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world's largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family's private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.

An International Bestseller

About the Author

Jens Andersen is an award-winning Danish author and literary critic whose works include acclaimed biographies of Hans Christian Andersen and Astrid Lindgren.

Learn More

We have updated our privacy policy. Click here to read our full policy.