Life Inc: How Corporatism Conquered the World, and How We Can Take It Back

Life Inc: How Corporatism Conquered the World, and How We Can Take It Back

By Douglas Rushkoff

Cultural theorist Rushkoff reveals how corporations have come to dominate all aspects of life--including our inner lives--and what to do about it. In tracing the roots of corporatism from the Renaissance to today, Rushkoff reveals the way it supplanted social interaction and local commerce and came to be regarded as a pre-existing condition of our world.

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Book Information

Publisher: Random House Trade
Publish Date: 01/04/2011
Pages: 384
ISBN-13: 9780812978506
ISBN-10: 0812978501
Language: English

Full Description

Now includes "The Life Inc. Guide to Reclaiming the Value You Create" In Life Inc, award-winning writer Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture--from the founding of the first chartered monopoly to the branding of the self, from the invention of central currency to the privatization of banking, from the Victorian Great Exhibition to the solipsism of Facebook. Life Inc explains why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most important, Rushkoff illuminates both how we've become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc shows us how to build a real and human-scaled society to take its place.

About the Author

Douglas Rushkoff is the bestselling author of Present Shock , as well as a dozen other books on media, technology, and culture, including Program or Be Programmed and Life Inc.

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