Lydia Pinkham: The Face That Launched a Thousand Ads

Lydia Pinkham: The Face That Launched a Thousand Ads

By Sammy R Danna

In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterf...

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Book Information

Publisher: Rowman & Littlefield Publishers
Publish Date: 03/26/2015
Pages: 146
ISBN-13: 9780810889088
ISBN-10: 0810889080
Language: English

Full Description

In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.

About the Author

Sammy R. Danna is professor emeritus of communication at Loyola University Chicago and the author of more than 90 articles, book chapters, and monographs. He is also researching and writing on the soda fountain's role in America history.

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