Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

By Areva Martin

What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime. It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

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Book Information

Publisher: Center Street
Publish Date: 03/20/2018
Pages: 272
ISBN-13: 9781478989875
ISBN-10: 1478989874
Language: English

Full Description

What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:
  • Match your brand to the right audience and media venues
  • Craft pitches producers can't resist
  • Jump on breaking news shows
  • Pivot and speak in soundbites like the pros
  • Amplify every interview with social media
  • Turn appearances into platform and become a rainmaker
Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

About the Author

Areva Martin is an award-winning attorney, advocate, legal and social issues commentator, talk show host, and producer. A CNN Legal Analyst and co-host of the 2018 syndicated talk show Face the Truth, Areva is an audience favorite on a long list of shows from Dr. Phil, The Doctors, Good Morning America and World News Tonight to her web-based talk show The Special Report.

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