Managing Online Reputation: How to Protect Your Company on Social Media

Managing Online Reputation: How to Protect Your Company on Social Media

By Charlie Pownall

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

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Book Information

Publisher: Palgrave MacMillan
Publish Date: 09/30/2015
Pages: 236
ISBN-13: 9781137382290
ISBN-10: 1137382295
Language: English

Full Description

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

About the Author

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP.

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