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Managing Online Reputation: How to Protect Your Company on Social Media

Charlie Pownall

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

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Book Information

Publisher: Palgrave MacMillan
Publish Date: 09/30/2015
Pages: 236
ISBN-13: 9781137382290
ISBN-10: 1137382295
Language: English

Full Description

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

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