Marketing and Financial Management: New Economy - New Interfaces (2004)
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This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $35.95 |
Non-returnable discount pricing
$35.95
Book Information
| Publisher: | Red Globe Press |
|---|---|
| Publish Date: | 03/01/2005 |
| Pages: | 432 |
| ISBN-13: | 9781403940971 |
| ISBN-10: | 1403940975 |
| Language: | English |
Full Description
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.