Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

By Robert W Bly

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 11/24/2015
Pages: 364
ISBN-13: 9781599185590
ISBN-10: 1599185598
Language: English

Full Description

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

About the Author

Robert W. Bly is a freelance copywriter specializing in direct marketing. McGraw-Hill calls Bob Bly America's top copywriter and he was voted Copywriter of the Year by AWAI. Bly is the author of more than 75 books. His articles have appeared in many publications, including Target Marketing, The Writer, Cosmopolitan, and Amtrak Express.

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