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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Robert W Bly

Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 11/24/2015
Pages: 324
ISBN-13: 9781599185590
ISBN-10: 1599185598
Language: English

Full Description

Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to:
Develop a clear business vision
Position your business and services strategically
Research your market and target your ideal client
Integrate online and offline marketing
Put measurements in place to assess marketing tactics
Create an effective implementation schedule
Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

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