The 2020 Porchlight Business Book of the Year is here!

Marketing Strategies of Small Scale Industries in Punjab

Nitya Sharma

The study endeavors to undertake an analysis about marketing strategies of small scale industries of Punjab. The taxonomy includes a sample size of 500 entrepreneurs from Amritsar, Jalandhar, Ludhiana and Sangroor districts based on concentration of small scale industries in Punjab.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $123.00  

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$123.00


Book Information

Publisher: Scholars' Press
Publish Date: 07/17/2014
Pages: 428
ISBN-13: 9783639719192
ISBN-10: 3639719190
Language: English

Full Description

The study endeavors to undertake an analysis about marketing strategies of small scale industries of Punjab. The taxonomy includes a sample size of 500 entrepreneurs from Amritsar, Jalandhar, Ludhiana and Sangroor districts based on concentration of small scale industries in Punjab. It is noted that the entrepreneurs of Punjab are well informed about the implications delivered by marketing strategies. The synthesis of analysis puts forward that that while formulating marketing strategies for firm, the small scale entrepreneurs of Punjab, as revealed by districts wise analysis place prime importance to product and pricing strategies where as promotional and distributional strategies face a neglect due to unawareness and paucity of funds.The small scale industries call for adoption of specific and well thought out strategies to meet the needs of the small scale sector. In order to develop the small scale sector, government feels that it is imperative to spell out a specific policy this sector achieve its full potential.Thus, a compelling vision is necessitated that appeals to the stake holders who are willing to seek change and implement a market oriented growth strategy

We have updated our privacy policy. Click here to read our full policy.