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Martketing: The Heart and the Brain of Branding

Javier Sanchez Lamelas

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand.

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Book Information

Publisher: Lid Publishing
Publish Date: 10/24/2016
Pages: 256
ISBN-13: 9781910649862
ISBN-10: 1910649864
Language: English

What We're Saying

November 16, 2016

The five finalists in the Marketing & Sales category highlight a clear trend emphasizing the role of emotion in the decision-making process. READ FULL DESCRIPTION

November 01, 2016

If you're going to read 40 business books published in 2016, make them this 40—or, I suppose, choose from among them. READ FULL DESCRIPTION

Full Description

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.


Martketing received 5 stars from the highly acclaimed book reviewer, Readers' Favorite

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