McDonald's: Behind the Arches (Rev)

McDonald's: Behind the Arches (Rev)

By John F Love

McDonald's is the world's premier entrepreneurial success story. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. Informative and filled with behind the scenes stories, this remarkable saga offers a look inside a great American business success.

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Book Information

Publisher: Bantam
Publish Date: 07/01/1995
Pages: 512
ISBN-13: 9780553347593
ISBN-10: 0553347594
Language: English

Full Description

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

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