Meatball Sundae: Is Your Marketing Out of Sync?
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What We're Saying
This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync? . Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods. READ FULL DESCRIPTION
With all the hype and Meatball Mondae blog posts, we've been waiting for this book. Seth's latest is now available! Check out Squidoo to find excerpts and riffs from the book. READ FULL DESCRIPTION
For those you have been following the tour and to our loyal readers, here are a few offers: We are offering Meatball Sundae for 40% off. This will run through the weekend and close on Tuesday. If you buy 10 copies, we'll send along a Seth Godin Marketing Guru Action Figure. READ FULL DESCRIPTION
Welcome to all the visitors for the Post2Post Virtual Book Tour. We are featuring Seth Godin new book Meatball Sundae: Is Your Marketing Out of Sync? We'll be putting up some posts this morning, but first you may want to check out the other stops that have already been made this week. READ FULL DESCRIPTION
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? READ FULL DESCRIPTION
Here is a list of reviews to give you an idea of what other have been saying about Meatball Sundae: Jack Covert Selects - "Meatball Sundae is a wake-up call for companies to get rid of old ideas. I was captivated by the examples Godin uses to explain how the trends work, why the new marketing tactics don't work for many companies and how they can use this knowledge to grow and change along with the trends. This is a must-read for anyone who thinks that, by default, they have to use new media to sell their products. READ FULL DESCRIPTION
Meatball Sundae by Seth Godin, Portfolio, 256 pages, $23. 95 Hardcover, January 2008, ISBN 9781591841746 In Meatball Sundae, marketing guru Seth Godin explains that not all products are created equal in terms of marketing approach. In the old days of marketing, consumers really had no choice but to listen to whatever marketers, sales clerks, or the media ads wanted them to hear. READ FULL DESCRIPTION
Yes, there's now an action figure of the famous business guru Seth Godin. At a towering 5. 375", he'll fit in any cubicle and your suit pocket. READ FULL DESCRIPTION
With the release of Seth's new book, Hugh posed 10 questions to Seth. Here's number six: A lot of your books seem to be continuations of conversations you started with your seminal book, "Purple Cow". Meatball Sundae I'd say would qualify, as would "Free Prize Inside" and "All Marketers Are Liars". READ FULL DESCRIPTION
I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time: Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. READ FULL DESCRIPTION
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (?meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
"Meatball Sundae" is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.
The winners aren't just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it's worth the effort.