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Mesh: Why the Future of Business Is Sharing

Lisa Gansky

Gansky explains the business model she calls the Mesh--companies that use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them--and reveals how the Mesh will change the future.

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Book Information

Publisher: Portfolio
Publish Date: 02/28/2012
Pages: 251
ISBN-13: 9781591844303
ISBN-10: 1591844304
Language: English

What We're Saying

May 02, 2011

ChangeThis preparations and office birthday celebrations kept me from posting links on Friday, so I thought I'd remedy that by rustling some up for y'all this afternoon. ➻ "I saw the best minds of my generation destroyed by madness. " So begins Allen Ginsberg's "Howl. READ FULL DESCRIPTION

December 28, 2010

Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011. Todd's Top 10: Drive by Dan Pink Switch by Chip and Dan Heath Linchpin by Seth Godin Rafi Mohammed's The 1% Windfall William Poundstone's Priceless Youngme Moon: Different Lisa Gansky: The Mesh The Big Short by Michael Lewis Steven Johnson: Where Good Ideas Come From Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo Click over to Todd's blog to read more about each of his picks. READ FULL DESCRIPTION

November 23, 2010

The Mesh Holiday Gift Guide

By 800-CEO-READ

Not sure what to get that special someone for the Holidays this year? I keep telling my friends in business that Lisa Gansky's book, The Mesh: Why the Future of Business is Sharing, is one of the most important reads of the year. It does more than document a trend. READ FULL DESCRIPTION

September 09, 2010

The Mesh: Why the Future of Business Is Sharing by Lisa Gansky, Portfolio, 256 pages, $25. 95, Hardcover, September 2010, ISBN 9781591843719 You want to see a movie, but don’t want to spend $25. 00 on a DVD that you will watch once, and then let sit uselessly around your home gathering dust. READ FULL DESCRIPTION

Full Description

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

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