The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down
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What We're Saying
"D" words are being used quite liberally these days. Double Dip. Dollar. READ FULL DESCRIPTION
Eric Ryan, co-founder of the home care and personal products company Method, and also co-author of the book The Method Method, stopped by our office today to do some work with Bob for our upcoming KnowledgeBlocks product. It was great to hear his insight into starting, and running, such an innovative company. For years, my wife and I have been not only customers, but huge fans, as we both long wondered why the stuff that was supposed to make our homes, and us, clean, seemed coincidentally harmful in so many ways. READ FULL DESCRIPTION
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION
*Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
*Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.