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The Mirror Test: Is Your Business Really Breathing?

Jeffrey W Hayzlett

Through entertaining and timely anecdotes, Hayzlett coaches small business owners how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business in order to focus on its bottom line.

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Book Information

Publisher: Business Plus
Publish Date: 05/04/2010
Pages: 244
ISBN-13: 9780446559829
ISBN-10: 0446559822
Language: English

What We're Saying

April 27, 2010

If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May. READ FULL DESCRIPTION

October 02, 2015

With his third book, Jeffrey Hayzlett teaches us to be unapologetically ourselves, and use that self to make big moves in business and life. READ FULL DESCRIPTION

January 12, 2012

Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits by Jeffrey Hayzlett with Jim Eber, McGraw-Hill, 256 pages, $26. 00, Hardcover, December 2011, ISBN 9780071784092 Change often isn’t pretty and Jeffrey Hayzlett should know. In his second book, Running the Gauntlet, written in collaboration with business writer Jim Eber (as was his first, the best-selling The Mirror Test), he provides vivid detail of his adventures as a corporate change agent. READ FULL DESCRIPTION

October 09, 2015

Jeffrey Hayzlett tells you to think big and act bigger, because you can. READ FULL DESCRIPTION

December 30, 2010

The Bestsellers of 2010

By 800-CEO-READ

This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

Full Description

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
- Give your business the mirror test - is your company really breathing?
- Here's how you and your company must adapt...or die.
- The bottom line of your business really is... your bottom line. You have to focus on it.
Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

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