Misbehaving: The Making of Behavioral Economics
Get ready to change the way you think about economics.
|1 - 24||$22.36|
|25 - 99||$19.57|
|100 - 499||$18.17|
|Publisher:||W. W. Norton & Company|
What We're Saying
Our business book bestsellers for the month of June, 2015 READ FULL DESCRIPTION
One of the few, and maybe the most coveted (there's a substantial payday that come with it) business book awards has announced its longlist. READ FULL DESCRIPTION
We conclude our series of looks "inside the longlist" with a look inside this year's Finance and Economics category. READ FULL DESCRIPTION
These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. READ FULL DESCRIPTION
One of the premier business book awards announces its shortlist. READ FULL DESCRIPTION
Alvin E. Roth's new book Who Gets What—and Why, schools us in how different markets work, and how to make them work better. READ FULL DESCRIPTION
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.