Moonshot Effect: Disrupting Business as Usual

The Moonshot Effect: Disrupting Business as Usual

By Kate Purmal, Lisa Goldman, and Anne Janzer

What's the best way to transform teams, elevate leaders and catapult careers. Launch a Moonshot -- a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors' work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan.

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Book Information

Publisher: Wynnefield Business Press
Publish Date: 06/01/2016
Pages: 288
ISBN-13: 9780972964319
ISBN-10: 0972964312
Language: English

Full Description

What's the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot -- a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors' work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis. With Lisa and Kate as your guides, you'll be ready to launch your own moonshot. Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers.

About the Authors

Lisa Goldman is an international management consultant, author, and educator. Knownfor her keen insights and ability to cut through the noise, Lisa has consulted with topexecutives at organizations ranging from global powerhouses to emerging startups.

Lisa knows how to get the most out of teams, whether it s 20 people or 2,000. S

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Lisa Goldman is an international management consultant, author, and educator. Known for her keen insights and ability to cut through the noise, Lisa has consulted with top executives at organizations ranging from global powerhouses to emerging startups.

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Anne Janzer is a professional writer who has worked with more than 100 technology companies. She is the author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.

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