The New Influencers: A Marketer's Guide to the New Social Media

Paul Gillin, Geoffrey A. Moore

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. "The New Influencers" explores these forces and looks at the changes they have initiated.

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Book Information

Publisher: Quill Driver Books.
Publish Date: 05/01/2009
Pages: 236
ISBN-13: 9781884956942
ISBN-10: 1884956947
Language: English

Full Description

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

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